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Norte Pioneiro, Paraná

The Norte Pioneiro of Paraná carries a heritage that helped shape the very beginning of modern Brazilian coffee growing. Among gentle hills, mild climate, and fertile soils, this region has become a high-performance agricultural hub and, when it comes to coffee, it offers a portfolio that blends tradition, resilience, and strategic innovation.

It was in this environment that Capricornio was born in the heart of the Norte Pioneiro, inspired by the strength of this land and by the dedication of the producers who wrote the first chapters of coffee production in Paraná. From the beginning, our purpose has been clear: to honor local traditions, to value the work of those who make coffee happen, and to showcase the potential of this region to the world.

Producers who, generation after generation, have maintained responsible practices, technical management, and a long-term vision are now strategic partners in our journey. Capricornio carries this origin, this identity, and this commitment to strengthening the coffee chain through collaboration, sustainability, and a results-driven mindset.

The Norte Pioneiro of Paraná delivers added value, living history, and an agricultural culture that inspires the entire industry. And as a company born here, we work every day to amplify this voice, highlight the leadership of Paraná’s coffees, and ensure that the quality of this region continues to occupy its well-deserved place on the map of Brazil’s specialty coffee.

Alta Mogiana, São Paulo

The Alta Mogiana region is recognized as one of the most traditional and highly valued coffee-producing areas in Brazil. Located in the northeastern portion of the state of São Paulo and extending into southern Minas Gerais, the region offers natural conditions considered ideal for the cultivation of high-quality coffee.

Alta Mogiana stands out mainly due to its terroir, characterized by elevations ranging on average from 800 to 1,200 meters above sea level, gently rolling landscapes, and a climate with well-defined seasons. Dry winters promote uniform cherry maturation, while rainy summers support healthy crop development and consistent plant growth.

Historically, coffee expansion in Alta Mogiana took place between the late nineteenth and early twentieth centuries, following the expansion of São Paulo’s railway system and the economic growth driven by coffee production. Municipalities such as Franca, Pedregulho, and Patrocínio Paulista became important production centers, establishing agriculture — particularly coffee farming — as the economic foundation of the region.